The term ‘luxury’ often evokes images of grandeur, excess, and opulence. However, there is a growing trend in the world of fashion and design that values subtle, understated elegance over flashy displays of wealth. This aesthetic is known as ‘quiet luxury’ and it has gained popularity in recent years (especially on TikTok) as people seek a more refined and sophisticated approach to luxury. It is also closely related to the “Old Money” aesthetic too!

Keep reading to learn more about this aesthetic and tips on how to adopt this style as your own!

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what is quiet luxury aesthetic

What Is The Quiet Luxury Aesthetic?

Quiet luxury is all about understated sophistication and simplicity. It is a style that values quality over quantity, and puts emphasis on the finer details rather than loud logos or labels. This aesthetic is often associated with high-end designer brands, but it is not limited to them. It can also be seen in minimalist and sustainable fashion, as well as in interior design and lifestyle choices.

How To Attain The Quiet Luxury Look

Here are all the things your clothes/decor should have if you want to rock this style!

High Quality

One of the key elements of quiet luxury is the use of high-quality materials. This can be seen in the fashion industry, where designers opt for luxurious fabrics such as cashmere, silk, and leather, instead of flashy and gaudy materials. These materials not only feel luxurious, but they also have a timeless appeal that will last for years to come. In interior design, quiet luxury is reflected in the use of natural and sustainable materials such as wood, stone, and linen, which exude a sense of elegance and refinement.

Classic Colors & Designs

In terms of fashion, quiet luxury can be seen in the form of minimalist and classic silhouettes. This is a departure from the loud and bold designs that were once popular in the luxury fashion world. Instead, quiet luxury embraces clean lines, neutral colors, and timeless designs that will never go out of style. As for makeup, you could same for the look you are going for. Quiet luxury makeup is basically elevated “clean girl” in terms of sticking to looking really natural. Think glowing, flawless skin, simple winged eyeliner, neutral nails, and occasionally the perfect red lip. This aesthetic values quality over quantity, so the focus is on investing in a few well-made and versatile pieces that can be worn for years, rather than constantly chasing after the latest trends.

Unique/Handmade Designs

Another aspect of quiet luxury is attention to detail. This can be seen in the form of intricate stitching, hand-finished details, and subtle embellishments. These details may not be immediately noticeable, but they add a touch of elegance and sophistication to the overall look. In interior design, this attention to detail can be seen in the use of high-quality furnishings, unique decor pieces, and carefully curated art.


Quiet luxury is also closely linked with the concept of sustainability. In a world where fast fashion and disposable consumerism are prevalent, the quiet luxury aesthetic promotes the idea of conscious consumption. This means investing in high-quality, long-lasting items that are ethically made and have a minimal impact on the environment. This not only aligns with the values of many consumers today, but it also adds a sense of exclusivity to the quiet luxury aesthetic.

The quiet luxury aesthetic is not just limited to material possessions. It is also reflected in the lifestyle choices of those who embrace this aesthetic. This includes a focus on wellness and self-care, as well as a slower pace of life. Instead of constantly seeking out new experiences or possessions, those who embody quiet luxury appreciate the simple joys of life and take time to savor them.

Here are a few quiet luxury pieces to add to your closet:

Some quiet luxury brands:


Bottega Veneta

Brunello Cucinelli


The Row

In conclusion, the quiet luxury aesthetic is a celebration of refinement, simplicity, and conscious consumption. It is a departure from the ostentatious displays of wealth and instead values quality, attention to detail, and a more mindful approach to luxury. As more people embrace this aesthetic, it is likely to continue to influence the world of fashion, design, and lifestyle choices in the years to come.

Best, Mia

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